Your current location:HOME >politics >FIS president hails China's skiing, snowboarding potential 正文
TIME:2024-05-21 20:50:44 Source: Internet compilationEdit:politics
International Ski and Snowboard Federation (FIS) president Johan Eliasch has spoken highly of the ra
International Ski and Snowboard Federation (FIS) president Johan Eliasch has spoken highly of the rapid growth of China's skiing and snowboard community.
In a recent interview with Xinhua, Eliasch highlighted the great potential in China's skiing and snowboard market.
He also mentioned the significant increase in the number of Chinese skiing enthusiasts, especially among the younger, tech-savvy generation.
Xu Mengtao of Liaoning competes during the freestyle skiing women's aerials competition at the 14th National Winter Games in Hulun Buir, north China's Inner Mongolia Autonomous Region, Feb. 21, 2024. (Xinhua/Mu Yu)
"They will be young, digital natives who will be enthusiastic and bring an entirely new dimension to our sports," Eliasch remarked, before acknowledging the achievements of Chinese athletes in several new skiing and snowboard disciplines.
"China is showing increasing promise and improving results in many of the FIS events. Specifically in our younger disciplines, such as freeski and snowboard, China is a strong contender, which bodes well for generating interest in the next generation of athletes."
The FIS chief also expressed his desire to leverage the Olympic legacy of Beijing 2022 by bringing more international skiing events to China.
"We are working on using FIS venues well into the future and, for example, had a great Big Air event in Beijing and the successful implementation of the Aerials World Cup in Changchun last December," he said.
While traditional skiing disciplines such as Alpine and cross-country remain fringe sports in China, Eliasch revealed FIS's plan for promoting ski and snowboard events in emerging winter sports communities.
"We are in the process of centralizing our broadcast and media rights management as this will lay the foundations on which we can build value. There are new technologies to be harnessed, new audiences to inspire, and new markets to explore.
"Centralization is essential for better products and planning, investment, and opportunities for our athletes, our disciplines, and all our national [and regional] associations," he continued.
Addressing the threat of climate change to snow sports, Eliasch emphasized the dual responsibility of his association towards athletes-fans and the planet, noting the need for flexible scheduling and locations of FIS events to adapt to global warming effects.
"For our athletes and fans we need to keep making our sport attractive and ensure that our calendar is rich enough that our athletes can make a living from the sport," he said.
Eliasch also highlighted FIS's responsibility to the sustainable development of skiing and snowboard sports.
"FIS is committed to promoting sustainability in all aspects of our operations, not least with our recently published FIS Impact Programme, our roadmap to a more sustainable and inclusive sports ecosystem."
Student fatally shot, suspect detained at Georgia's Kennesaw State University2024-05-21 20:10
Xi takes part in deliberation at annual national legislative session2024-05-21 19:49
U.S. must step up efforts in strengthening China2024-05-21 19:49
TDSL prepares 27 proposals to share at upcoming two sessions2024-05-21 19:48
MPs' fury at 'virtue2024-05-21 19:08
World Bank, ADB project China GDP growth of 5.2% in 20232024-05-21 19:04
Envoy calls for upholding multilateralism2024-05-21 18:56
Chinese Embassy deplores Romania's rejection of Huawei's 5G equipment authorization2024-05-21 18:55
Mystery artist who erected signs comparing pothole2024-05-21 18:44
State secrets law revised to handle online leaks2024-05-21 18:42
Fresh heartache for cancer2024-05-21 20:15
Poland hit by protests over cheap Ukrainian imports2024-05-21 19:45
More outbound flights expected for Spring Festival2024-05-21 19:35
Wang Yi warns against creating AI barriers2024-05-21 19:29
Justin Timberlake set to bring his The Forget Tomorrow World Tour to Australia in 20252024-05-21 19:22
Media center ready for influx of international reporters2024-05-21 19:09
At UN, China calls for aid to make it to Gaza2024-05-21 18:44
Foreign Minister Wang Yi briefs the media: Highlights2024-05-21 18:39
Children are evacuated from school 'during an exam' after threat made via email2024-05-21 18:33
China's national legislature to hold press conference ahead of annual session2024-05-21 18:14